After 13 years of development, China International Ground Material and Pavement Technology Exhibition (hereinafter referred to as "Ground Floor Exhibition") has become the second largest scale exhibition of ground materials in Asia's first world. This year, as many as 1,000 exhibitors worldwide, the total exhibition area is a record of 110,000 square meters, an increase of 13% over last year. Relying on the vast hinterland of China's mainland market, based on the frontier of the domestic economy, Shanghai, under the strong supply and demand push, the material exhibition in the Asia-Pacific region and the global scope of the growing influence. This year's floor material exhibition coincides with the beginning of the national 12th five-year plan. Accelerating the construction of affordable housing is not only the top priority of the 12th Five-Year Plan, but also will be a great sales growth point for the flooring companies. The following is an exclusive observation of Sina Home for this exhibition.

It is not the first time that the clusters of floor production clusters have participated in this year's exhibition. The three major production areas in East China, namely Nanxun, Henglin and Anji, have been displayed in separate exhibition halls with independent exhibition halls. However, this year’s obvious difference from previous years is local government’s support for flooring exhibitors. It is unprecedented.

Anji appeared in the E4 Hall in the form of a bamboo home living museum. In the past year, the Anji County Government established the Anjilin Industry Council on the joint local flooring company, forming a positive interaction with the company and promoting the development of multi-channel and multi-category products. The reporter learned from the interview with the company that the exhibitors of the Anji Flooring Company were jointly funded by the local government and enterprises, and unveiled this exhibition with a neat lineup to consolidate the image of Anji Bamboo Flooring in front of domestic and foreign merchants and the same industry.

At the same time, Changzhou Henglin has always been characterized by laminate flooring. On the opening day of this Henglin Museum, Mr. Wang Man, President of the China Forest Products Industry Association, officially awarded Henglin “the capital of China’s strengthened wooden flooring” for the Henglin flooring industry. Officially affirmed.

The theme of the exhibition is "Focusing on innovation and respect for nature". Various flooring companies at the show have launched the most innovative and environmentally friendly flooring. For example, the new pvc sheet flooring launched by Nokia and Kalmar introduced the superiority of Honeycomb Honeycomb Thermal Flooring in terms of functionality and environmental protection. Today, with the increasing awareness of environmental protection and low-carbon awareness, floor companies are constantly advancing with the keen understanding of the market and the concept of consumption. This is not only a response to market demands but also reflects the responsibility of companies for natural environmental protection.

In the exhibition, the floor of parquet style was highly sought after by the domestic buyers' market. The parquet floor combines the natural texture of solid wood flooring and the stability of engineered wood flooring. No matter whether it is evaluated from the perspective of resources and quality, parquet flooring has become the mainstream variety in the flooring market. Since 2010, the sales of parquet flooring began to rise rapidly. Industry insiders said that by 2011, parquet flooring will cover more than 50% of the top-selling flooring market.

Reporters at the floor show found that this year's companies are no longer focused on the export market, but also for the domestic market to come up with strategies. The National Twelfth Five-Year Plan clearly stated that it will focus on accelerating the construction of affordable housing and focus on improving and improving the quality of human life. This is undoubtedly a good news for the flooring industry. Coupled with the further acceleration of the urbanization process, the city's second-hand housing renovation market demand, so many floor companies are very optimistic about the domestic market, that the floor industry will have great potential for the next five years.

As more affordable housing is targeted at middle- and low-income people, floor companies should also adjust their product structure and category patterns in a timely manner to more accurately classify consumer groups. The high-end market will still have a considerable market under the guarantee of the national CPI. The biggest challenge for companies in the future lies in the study of high-, middle-, and low-level market levels. How do you put products into different markets? How to accurately position? This will be a new topic for companies.