 In recent years, brands such as Qumei, Baiqiang, and Yifeng, which have been selling in the field of panel furniture , have fought hard to attack the solid wood furniture market. The new solid wood furniture products of these brands are often placed in the most eye-catching position on the storefront. Although the current sales volume alone, panel furniture is more than solid wood, because the former has a price advantage. However, the proportion of panel furniture will be reduced in at least the next three years, because people's consumption concepts have changed, and the environmental protection performance of furniture is becoming higher and higher. In Europe, the consumption ratio of panel furniture is getting higher and higher. First, the manufacturing process of foreign furniture is mature, and the harmful substances of panel furniture can be reduced to a very low level. Second, residents have a strong environmental awareness and think that panel furniture uses less logs. It can protect the forest from excessive deforestation. In the past few years, many panel furniture in China broke the scandal of excessive formaldehyde and insufficient quality, which caused panic. Consumers have to consider the health problems of themselves and their families. Those who have the ability to consume try to buy solid wood furniture. Non-environmental protection causes panel furniture to "shrink" Liu Yang, deputy general manager of Chengwaicheng Furniture Plaza, as a person in the industry, witnessed the ups and downs of solid wood furniture and panel furniture over the years . "In the past few years, because of the low threshold for the manufacture of panel furniture and the uneven quality, many brands of various sizes have emerged." Mentioned the prosperity of panel furniture at that time, Liu Yang still has a fresh memory. "In recent years, panel furniture has gradually become a brand The market share of manufacturers with good reputation and environmental protection performance has steadily increased, while small manufacturers with little reputation and unstable environmental performance have closed down and withdrew from the market. " Liu Yang said that with the increasing popularity of environmental awareness, more and more consumers pay attention to the environmental performance and quality services of furniture. If the board itself does not meet the standards, or the edge sealing process is not in place, it will not be favored by customers. . The solid wood furniture, due to environmental protection, low formaldehyde content, and the gradual civilian price, the consumer group is gradually expanding. Some panel furniture manufacturers saw the business opportunities and tried to take the solid wood route, such as the Top 100, Yifeng, etc., and the market responded well. "And the solid wood furniture is now more and more refined. Originally it was mainly made of domestic wood. Now many imported wood is used, which has a stronger sense of quality. In terms of design, the solid wood furniture used to be a little dull and bulky, and the buyers are older. Large; now many modern elements have been added, and it has become more foreign, attracting the attention of many young people, and those with economic strength will choose to buy these beautiful and environmentally friendly solid wood furniture. " How to deal with panel furniture Yu Xiusu, Secretary General of the Beijing Furniture Industry Association, emphasized that panel furniture manufacturers should strictly control both raw materials and production processes, adopt environmentally friendly plates, improve edge sealing and other process technologies, and prevent formaldehyde release. In this way, products can still be environmentally friendly; plus The cheaper prices and fashionable trends of styling and design, etc., can still occupy their place in the market without being eliminated. In the face of solid wood furniture , how should panel furniture manufacturers respond? Shen Yaojun believes that panel furniture manufacturers should take a longer-term view, further expand production scale, reduce production and logistics costs, and increase market share. Looking back at the industry reshuffle in recent years, he said that all furniture manufacturers with large production capacity and competitive prices have survived. "In the future, domestic home furnishing brands will be gradually reduced and centralized. The larger the scale of production and the lower the price, the more likely it will be the final winner." In addition to working hard on production, Shen Yaojun also proposed that manufacturers can try to change the mode of cooperation with distributors. "Some factories now try to set up their own branches all over the country, without cooperating with distributors, hoping to put all production profits and operating profits into the bag, but the results are not satisfactory, and many factories have not succeeded." Shen Yaojun said that the current market is mainly a distribution model, that is, manufacturers produce and sell them in the store, and the interests of distributors are not directly linked to the manufacturers ’receipts. Can you change it and change to a joint-stock cooperation model? Bundle the interests of manufacturers with distributors, the more manufacturers sell, the more distributors earn, which may prompt distributors to adjust their strategies, thereby increasing sales and achieving a win-win . (Editor: Peter)
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Environmental protection issues led to shrinking market share of panel furniture