China is a major producer and exporter of hardware tools. Among them, the vast majority of electric tools sold worldwide are produced and exported from China. China has become the world's leading power tool supplier. Although China's hardware tools industry is relatively large, due to factors such as weak technological innovation, over-monotonous market structure, and weak brand influence, many hardware and tool manufacturers often lack core competitiveness and are difficult to become bigger and stronger.

China's current annual sales of tools is 14.5 billion yuan, of which the proportion of cemented carbide tools is less than 25%, which is not only far from the structure of international market tool products, but also can not meet the growing demand of domestic manufacturing for carbide tools. At present, the imbalance of the tool structure is the production tool and the demand is not correct. For example, the user needs a large gap in the carbide tool, but the high-speed steel tool is over-manufactured; the high-efficiency cutting tools that are urgently needed in the modern manufacturing industry have large gaps, but the low-grade standard tools are over-produced.

Five factors hinder the development of the hardware tool market survey report shows that in the international hardware supply market: developed countries in Europe and America due to the rapid development of production technology and rising labor costs, the universal products will be transferred to developing countries to produce only high value-added products, China also has a strong market potential for hardware tools, so it is more conducive to the development of a hardware tool exporter.

There are still five major defects in the hardware tool industry in China, which hinders the development of the hardware tool industry.

First of all, hardware tools industry is not strong enough to take action. Hardware tool industry, development tools, leading companies in the foreign market, market skills, the overall competitiveness of the industry, such as strengths are not clear;

Second, skill innovation can be weak. The hardware tool industry only recognizes one and three skill centers in Hangzhou and Jiande.

Third, the market structure is too single. The important business of hardware tools comes from foreign trade orders, and exports are highly dependent on deposits. Under the influence of the economic crisis triggered by the international financial crisis, the export markets of these enterprises have shrunk sharply and constitute a serious threat to life development.

Fourth, the brand establishment is definitely lagging behind. Most of the hardware tools companies rely on OEM consumption, short-term visibility and center competitiveness.

Fifth, there is a shortage of public platforms. Even if there are hardware tool industry associations, industry self-regulation is still more difficult and the focus of the industry associations' development is still difficult.

Innovative technology integrated marketing In terms of product innovation, China's hardware tool brands seem to be always worse than foreign brands, which brings down the competitiveness and the advantages are not obvious. The technological innovation in the domestic hardware industry cannot replace other brands in foreign markets. Therefore, China's hardware tool brands must pay more attention to the development of new technologies.

Most foreign hardware brands sell hardware tools in a whole set of ways instead of using single products. This not only avoids the need to purchase a product, but also for some common products, foreign brands and domestic brands. Almost the same, why foreign brands of uniform type products are often several times higher than domestic brands. Although the performance of domestic brands and foreign products are the same, foreign brands have overcome domestic brands in terms of product quality and appearance design. China’s hardware market has always taken the path of cheaper prices compared to the past. From the perspective of the entire market, only integrated The pattern can be closer to consumers.

As we all know, hardware tools are labor-intensive industries. China has a traditional competitive advantage. As the developed countries fade from the manufacturing industry, our products are fully capable of occupying the dominant position of the world's tool hardware. However, it is undeniable that China’s current There are still many gaps between the production technology of hardware tools and the international level. Many companies do not have new product R&D departments, and there are even no professional technicians. Therefore, our products can only compete with international products at a low level.

At present, developed countries still occupy the market of high-end hardware tools in the world. Chinese tools must occupy a dominant position in this field and there is still a long way to go. Therefore, China’s tool hardware companies need to pay constant attention to new types of research and development. At the same time, the overall innovation capability and marketing model of products can be increased to occupy an effective share in the entire international market.