Traditional Chinese furniture pays attention to “just sitting in danger”, but in today's China, with the deepening of the urbanization process and the growth of the “middle class” with the above-class workers as the mainstay, consumers are increasingly aware of the “pressure of release” homes. It has created a market favor for “functional sofas”. However, can the functional sofas originating in the United States truly satisfy the Chinese people’s demand for relaxation and leisure? From the situation of this February exhibition, the domestic manufacturers who are eager for this new software category “Blue Ocean”, obviously Not doing enough.

American "function" Chinese å°´å°¬

Looking at the soft furniture exhibition halls of the three major exhibitions in Guangdong, functional sofas can be found in almost all brands of sand development. But they tend to be rough and bulky. When reporters and their companions are sitting down and enjoying the experience, they often find that the product feels comfortable, but it is not easy to "rest".

The softness and wrapping of the American sofa really makes the seated person feel the warmth of the hug, but it is often difficult to make a force. When the footboard is raised to prepare to lie down and rest, it is found that the backrest is like a rock. Stand firm. The relative size of the Orientals is obviously not comparable to that of the tall American giants. The mechanical internal structure of the traditional functional sofas is quite "hard", which makes it necessary to spend more effort to pull down. Although the shopping guides on the side are diligently helping each other, we have to ask: Is it necessary to use other people's help to enjoy leisure?

Some manufacturers have introduced a number of products with electronic control functions, or touch or remote control. Various types of electronic control panels have indeed solved the problem of mechanical internal adjustment and labor, and added a sense of technology and fashion to the products. . However, there are still some embarrassing scenes in which individual users can't reach the touch panel or remote control: the female guest in a Chinese costume is trapped on the function sofa, and people can't help but smile.

Face the experience of local consumers

"People-oriented" is the basic concept of modern design. Apple has used its advertisement to "tell" the relationship between the activity span of the thumb and the diagonal length of the iPhone screen and the distribution of buttons, thereby expressing its products to consumers. Use habits to understand and respect. The American fast-food giant KFC explained what it means to "adapt to local conditions." After entering China, it constantly adjusted its product line to cater to the tastes of local people. Finally, with its excellent localization, it achieved the first time in the important regional market and McDonald's.

And furniture products are closely related to people's daily life, and they should reflect the concept of "people-oriented" everywhere. The functional sofa emphasizes its "functionality", but if the feelings of the local consumers can not be understood and respected, the "function" is just a castle in the air.

Fortunately, companies have realized these problems and are actually making improvements. As a upstream company, Leggett has launched a functional sofa mechanical frame that is aimed at Asian body traits and a height reduction of more than 17%, and the design of the strength adjustment is basically based on the Chinese. As the leader of the domestic functional sofa market, the Chihuashi First Class series not only launched the imitation leather products made of “breathable fabrics” technology cloth in this year's exhibition. Compared with similar products last year, it is in the machinery. The construction aspect has been improved and improved without any sensation. It really makes people feel that it attaches great importance to the consumer experience.

The role of the function sofa should be like the slogan it advertises, in order to satisfy people's demands for "comfort" and "rest". Consumers need products that can really release stress and relax, rather than decorations that can only be placed in the corner of the living room to flaunt the taste of life.

More exciting information is available in Suzhou Furniture Network, please continue to pay attention to Suzhou GO Jiaju!

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