To decorate a new home, consumers have too many concerns. Experienced, afraid to be fooled again.

In 2012, the home improvement industry is reluctant to do the one that hurts people in the sentence “Who you hate, let someone go to decorate it.” In 2012, Longfa Decoration Rate was the first in the industry, canceling the bundled sales of main materials and establishing a new healthy model!

Ms. Wang, who is renovating her new home, has a bit of a headache for the renovation. "The most feared thing is to pick up the phone from the designer and the foreman." Ms. Wang said, "They either let you go to the company's main material store to fix the materials, or let you add items somewhere." It is understood that if Wang If the woman does not cooperate with the designer or the foreman, they will use the preferential policies, final effects, and convenience of use as the key points, but the final end of the cooperation will damage other rights.

“The designer gave me a quotation of 45,000 yuan, but the decoration can only be halfway up. I gave more than 50,000 yuan.” Ms. Wang told the reporter, “I don’t know how much it will cost in the final renovation of this house. "Everything is like a bottomless pit, and she needs to keep investing in it. I don't know when it is a head."

But this is not the biggest headache for her. Ms. Wang said: “The designer promised to enjoy the construction discount and get a cash coupon worth several thousand yuan as long as they contracted and built materials in their company.” However, Ms. Wang knew afterwards that to enjoy the above-mentioned benefits, nearly 60% of the main materials needed to be purchased must be purchased in the main building of the decoration company. However, in today's group buying and bargaining groups, the discounts in the main building are too weak. Therefore, choose the preferential policy promised by the decoration company, give up the low-priced group purchase and other promotions; or give up the temptation of the decoration company to attract their own orders, and choose the cheap main material, which has become a dilemma for her.

During the interview, the reporter found that many owners have encountered such a situation: the design stage feels very good, once entering the construction, the decoration owners generally have a huge psychological gap. The home improvement industry began in the 1990s, the guerrillas prevailed; from 2000 to 2006, the home improvement company began to grow; then from 2006 to 2011. During the period, I experienced a lot and changed a lot, but always consumers have a decoration that looks like the sea, and the trap is more than a "pie". How to regulate the industry? Change the status quo? Some people say that we must create a new model! We must remove the tumor that the industry grows in the growth period! Taking the case of Ms. Wang as the starting point, we have found through multiple investigations that there is only one disease root of these tumors - the main material Bundled with the decoration company. So the first step to creating a new model and building a healthy new market – to cancel the main material bundled sales.

New model benefits: 1

Eliminate project budget leakage

Almost every company can guarantee to consumers when signing a contract that the budget is equal to the final price without adding any items. But there is a premise of not adding any items: the designer does not make a missing item. However, to do this, it is not difficult for a designer with work experience, but they will deliberately cause budget misses for one reason. A designer who asked not to be named told the reporter: "The company has a ratio of the main material and the construction cost to the designer. If it is not possible, the designer's income will be greatly affected." That is, the designer wants to let If your income is not affected, you will deliberately miss some items during the quotation and reduce the minimum amount of materials that consumers can purchase at the decoration company's main material store.

At present, many companies have also provided measures for the director to check the budget. Take the TV wall as an example. The designer only quotes the TV wall with the usual decoration method, and misses some special shapes. Even the senior director can't check it. Therefore, to establish a new healthy model, it is necessary to cancel the main material bundled sales.

New model benefits: 2

Put an end to the trap as a bait

"Now place an order, you can enjoy the main hall 6,000 yuan vouchers." "You pay the deposit, the construction money to play 20% off." When placing an order, it is too much temptation to fill the consumer's ear, but really because of this, And choose a company, you will deeply understand the hidden traps below the offer. "The labor cost of decoration is very high now, the company can not give a promotion policy casually. Therefore, the strong incentives basically need to make up for the building materials sales." The designer of the decoration company told the reporter, "There is a discount, which means The proportion of sales in the main building of the decoration company is higher."

Ms. Wang’s case is the best explanation for this. She chose Company A because of the preferential treatment in the same condition of the decoration company. After the contract was signed, she suddenly discovered that these offers made her limit on the purchase method and purchase amount of the main material. Therefore, to establish a new healthy model, it is necessary to cancel the main material bundled sales.

New model benefits: 3

More choices of brands, styles

According to the reporter's understanding, the size of the main material store opened by the home improvement company is 10,000 square meters, the conventional scale is only 5,000 square meters, and there are 32 kinds of building materials covered by the decoration. The main material hall of this scale can only display some grades, part of it. Part of the brand's style. The Fussen·Mei Furniture MALL covers an area of ​​200,000 square meters and houses more than 300 brands. This is only one of the home building materials stores in Chengdu, not including the home of the real estate, Red Star Macalline, Hundred Years and other stores. Therefore, when the main materials are bundled for sale, it means that the decoration owners have less choice in the brand, which means that the discounts offered by these stores every season cannot be enjoyed.

The design director of a high-end design studio told reporters: "At present, about 60% of high-end customers with a single quantity of more than 1 million are either looking for a design studio or looking for a construction team without company supervision." One of the important reasons is that the decorative company offers a limited selection of main materials. Therefore, the home improvement industry has established a new healthy model, and it is imperative to cancel the bundled sales of the main materials.

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