On the morning of June 17, the reporter came to Qingdao Huayi Yijia Furniture Co., Ltd., designer Hou Xiaolin was holding a design sketch and using the company's self-developed design software “decoration treasure” for home customization design.

“In combination with the customer's individual requirements, the renderings will generally be completed within one hour.” Hou Xiaolin said that the curtains, floors, wallpapers, lamps, etc. in the system each have hundreds of different styles, which can be selected with customers. The furniture is matched in a variety of ways to meet the individual needs of different customers.

Hou Xiaolin said that when customers have custom furniture requirements, the designer will guide customers on the Internet to simply measure the size of the space, take pictures of the room layout from different angles, and then optimally match the furniture with the accessories in the system to develop an effect map for the customer. Customers can communicate with the designer online in real time, constantly modify and improve the program. After the satisfaction, the software automatically generates the quotation. “In the past, I wanted to customize it separately. I need to go to the company or go to the customer's home in person. It takes time and effort, and it also enhances the product invisibly. cost."

"As a young furniture company, if you want to catch up with other old furniture companies, there is no innovative marketing model." Zhang Yonglai, chairman of Huayi Yijia Furniture Co., Ltd. said that in 2009, the company began to engage in e-commerce operations and became A small number of companies engaged in the sale of online solid wood furniture.

In this year, Huayi Furniture expanded its sales channels through “online + offline” lines. On the one hand, it established its own physical store in Haibo Home, Hongxing Meikailong, Leisure Home and other large home shopping malls. On the other hand, it is bold. Try e-commerce and develop customized services in the surrounding area. After six years of development, the company currently has a marketing team of more than 30 people, and more than ten online stores. It has its own online store in Taobao, Jingdong and Qijia.

What kind of production does the customer want?

Compared with traditional sheet furniture, solid wood furniture has the advantages of firmness, durability, environmental protection and health, but in reality, there are not many users who purchase solid wood furniture. In Zhang Yonglai's view, the high price of solid wood furniture is one aspect, but mainly because the production equipment of the past can not meet the needs of customers' "private customization". The large-scale model production leads to the fixed size of furniture and the style of old-fashioned. "Before, no It is possible to produce several pieces and dozens of pieces of furniture with individual requirements, because the cost of commissioning equipment is too high."

“The Internet solves the communication problem between the enterprise and the customer, and the 'private customization' is also inseparable from the support of advanced numerical control equipment.” In the company's 8,000-square-meter production workshop, Zhang Yonglai pointed to a working device introduction. After the customer places the order, the design drawing is directly transferred to the machine tool of the factory. The computer program will be automatically designed and processed to reduce the labor cost and maximize the individualized needs of the customer. “Today, what the customer wants to produce, How much we produce?"

Relying on "Internet +", Huayi Furniture successfully realized the transformation and upgrading of traditional furniture enterprises. As the sales and manufacturing costs of enterprises decreased, the price competitiveness of enterprise products also increased, not only the brand was recognized by more and more consumers. Moreover, relying on personalized service and reliable quality assurance, we have steadily opened up a vast consumer market. Huayi Furniture has taken the lead in the Jiangbei furniture manufacturing industry. In 2014, the sales revenue was 300 million yuan, of which the sales of “e-commerce” reached 40 million yuan, accounting for 40% of the domestic sales.

Create a one-stop home improvement product supplier

After 8 years, Huayi Yijia Furniture Co., Ltd. has grown from more than 10 people to more than 700 people now. It has more than 600 sets of imported equipment from Italy, Japan and Germany, and has become the most comprehensive and largest enterprise in the same industry in Shandong Province. One of the company has direct import and export rights, and exports 200 ultra-high cabinets of pure solid wood furniture in Europe every month. At the same time, there are 6 directly operated stores in Qingdao. There are more than 200 agents in the country. There are more than a dozen home appliance stores on the Internet. The online sales of Huayi pure solid wood furniture have always been among the best in the country.

“There is a lot of work on the Internet, and custom furniture is the trend of the times.” Zhang Yong said that the company’s orders have been placed in early 2016. “The furniture manufacturing, home furnishing and home improvement industries can rely on the 'Internet +' to achieve organic integration, so that 'private customization' To the name."

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