Survey shows that most of the respondents have a relatively common understanding of smart toilets, consumers can accept the price of smart toilets concentrated in the following 5,000 yuan. As smart toilets on the market are currently overpriced, technologies are not yet perfect, brand concentration is low, and after-sales services are imperfect, and other factors affect consumers' choice of smart toilets. However, as more and more people understand and understand the development of smart toilets, many consumers and industry insiders believe that the share of smart toilets will leapfrog in the domestic market in the next three to five years.

Netizens accept smart toilet price interval chart

First, low-cost smart toilet favored

From the survey data, it is known that the price of smart toilets that domestic consumers can accept is currently priced at less than 5,000 yuan, accounting for 94.3% of the statistics. Consumers who can accept more than 10,000 yuan account for only 1.8%.

This shows that compared to foreign smart toilets that cost tens of thousands or even 100,000, domestic consumers will generally choose affordable smart toilets. Domestic smart toilets have great advantages in price, and domestic companies will develop new products in the future. Should also be more research and development of affordable smart toilets.

Although the price of smart toilets is becoming more popular than in previous years, the prices of smart toilets are still somewhat higher than many ordinary bathroom products. At present, the overall price of smart toilets built by domestic brands is generally around 6,000 to 20,000 yuan, which is still a certain gap from the price that consumers generally accept. With the continuous development of the smart industry, the maturity of the industry will further reduce the price of smart toilets, allowing more convenient and intelligent bathroom products into the homes of ordinary people.

Tickets for smart toilet function

Second, the basic function of the most practical

The smart toilet functions created by different brands on the market are all different. Among them, some smart toilets launched by foreign brands also have games, videos and other functions. What are the most important functions considered by domestic consumers? According to the investigation of the function of smart toilets, the functions of 200 votes or more were: seven functions: full-scale flushing, easy installation and removal, deodorization, bidet washing, nozzle self-cleaning, automatic drying, and seat heating. The ticket function of the toilet function), and the function of the cover lifting, MP3, physical examination, etc. are added to the vote and are all less than 200 votes.

Through the visit, it was learned that many smart toilets in China are mainly based on these basic functions. Compared with foreign and other smart products, they are relatively simple in terms of function, which can also reduce costs. Consumers generally choose smart toilets in the hope of having access to toilets that are convenient and hygienic. Companies should also conduct more surveys on consumer demand when developing products, in order to make products that are closer to the market.

Third, smart toilet universal dilemma

Compared to Japan, the popularity of domestic smart toilets is far from enough. What causes this situation? The survey shows one of the following reasons:

1, the price is high.

The price of smart products for foreign brands of sanitary wares is often tens of thousands or even tens of thousands. The quality of products is good, but the high prices make many consumers who want to choose smart toilets prohibitively. Compared with foreign brands, the domestic technology of smart bathroom products is less mature, but the pricing is generally above 6,000, too many tens of thousands, exceeding the expectations of many consumers, which is also an important reason for the rapid spread of smart toilets in the country.

2. Inadequate promotion of publicity, consumers misunderstood common sense.

In the questionnaire survey, it was learned that many consumers knew or understood through the direct methods of media and store promotion. This shows that these two channels are an important means of publicity, and the popularity is not high, indicating that these two pieces of publicity Insufficient efforts have failed to form strong ** influences in the consumer groups. This has also made many consumers misunderstand the concept of smart toilets and thus does not choose intelligent products.

3, smart toilet technology is not perfect.

In the investigation, it was learned that many consumers have doubts about the technology of smart toilets. This is also the current situation in domestic smart toilet companies. The core chip technology is often imported, and some companies just follow the trend to produce so-called smart products. The smart features are technically unstable and often fail. This has caused many cautious consumers to worry a bit more.

4. Low concentration of domestic brands, difficulty in forming scale influence

At present, domestic consumers' awareness of smart toilet brands is relatively concentrated in some well-known international brands. Most domestic sanitary brands have low votes and the number of votes obtained is below 100. Therefore, the awareness of domestic smart bathroom brands is far inferior to that of international brands. From the perspective of the current promotion form, the promotion methods of individual brands in China are difficult to form a centralized effect, provided that major bathroom brands can promote smart toilets. To reach a consensus or form a joint force, I believe that at the consumer level, smart toilets will surely have more influence.

Fourth, the future development prospects

Netizens don't buy smart toilets

In this survey, the reasons why netizens did not choose smart toilets were “high prices” and held the top spot. The votes were far higher than other options. Other health, safety and after-sales services were also concerns for netizens. (See netizens.) Do not buy smart toilet nine major reasons). Surveys show that smart toilets under 5,000 yuan are accepted by most netizens (see netizens accept smart toilet price range chart), and prices are still a key factor in suppressing domestic smart toilet consumption.

From the perspective of global trends, regardless of your concern or lack of attention, intelligentization has become a new trend in the development of sanitary ware. From this year's international and domestic sanitary ware exhibitions, it can be seen that the proportion of smart bathroom products, especially smart toilets. Can not be underestimated.

Smart toilets are still crowded with curiosity at every show. This shows that the smart toilet on the one hand is affirmed, but on the other hand it does not go into the homes of ordinary people. According to some front-line sales personnel, sales of domestic smart toilets can be said to be tepid and have not entered the mainstream market. It is understood that Foshan currently produces and sells about 20 brands of smart toilets, but the ratio of smart toilets to all products is relatively low, and only as a subsidiary product of the company. Most companies only launch one series or several. There are only a few models of products.

Experts in the industry break down, as smart toilets become more and more popular, their popularity will increase, their market prospects should be optimistic, and with its popularity, prices will be lowered and technology will be further improved. The service will be doubled and the popularity of smart toilets will increase. From the market, TOTO's Washlet's series products are highly valued by the average consumer and it can be seen that the smart sanitary ware has begun to enter the ordinary working-class families, and sets up a multi-functional, personalized and humanized intelligent toilet to create a smart toilet. New high-quality life will surely be favored by consumers. Fourth, the future development prospects

Netizens don't buy smart toilets

In this survey, the reasons why netizens did not choose smart toilets were “high prices” and held the top spot. The votes were far higher than other options. Other health, safety and after-sales services were also concerns for netizens. (See netizens.) Do not buy smart toilet nine major reasons). Surveys show that smart toilets under 5,000 yuan are accepted by most netizens (see netizens accept smart toilet price range chart), and prices are still a key factor in suppressing domestic smart toilet consumption.

From the perspective of global trends, regardless of your concern or lack of attention, intelligentization has become a new trend in the development of sanitary ware. From this year's international and domestic sanitary ware exhibitions, it can be seen that the proportion of smart bathroom products, especially smart toilets. Can not be underestimated.

Smart toilets are still crowded with curiosity at every show. This shows that the smart toilet on the one hand is affirmed, but on the other hand it does not go into the homes of ordinary people. According to some front-line sales personnel, sales of domestic smart toilets can be said to be tepid and have not entered the mainstream market. It is understood that Foshan currently produces and sells about 20 brands of smart toilets, but the ratio of smart toilets to all products is relatively low, and only as a subsidiary product of the company. Most companies only launch one series or several. There are only a few models of products.

Experts in the industry break down, as smart toilets become more and more popular, their popularity will increase, their market prospects should be optimistic, and with its popularity, prices will be lowered and technology will be further improved. Services will be doubled, and the popularity of smart toilets will increase. From the market, some bathroom products that are highly valued by consumers can be seen that the smart sanitary ware has begun to enter the ordinary working-class families, set a multi-functional, personalized, humane smart toilet, creating a new high-quality life, will surely It is favored by consumers.