Since the end of last year, the smart home field has been playing the "If You Are the One" of Internet companies and home appliance manufacturers. From Xiaomi, the beauty of the hand, to the Meizu Haier's happiness combination, and then 360 and Gree's eyebrows... Traditional home appliance companies are eager to transform the network, Internet companies are trying to control the living room, smart home has become the entry point for cross-border cooperation between the two sides, the giants The marriage has also caused the already fierce smart home market to heat up again.

However, the indisputable fact is that such temperatures have not been effectively transmitted to the market, and the enthusiasm of enterprises and the excitement of capital have encountered the market where smart home products are difficult to land.

There are many discussions about the reasons for the "external cold inside heat" of smart homes, such as insufficient product technology innovation, and it is difficult to achieve interconnection and so on. However, in 2014, we also saw that intelligent hardware products broke out in a concentrated manner, home appliance manufacturers are gradually building platforms, and giant cross-border cooperation is also carrying out intelligent ecological planning. In theory, the basic framework for the widespread popularization of smart homes has been built and succeeded. Just a matter of time.

Will the smart home market really spurt out in 2015 as the outside world says? I don’t think so. From the product point of view, whether it is a smart router, or a smart socket, smart light bulbs, are using traditional ideas to transform traditional equipment, from the marketing of the product wrapped in technology, but also in the intelligence and intelligence , the misunderstanding of the connection for the connection. Because such products will not only give users a certain degree of freshness, but also can not solve the actual "pain point" in the user's life, because no one will take out the mobile phone every day to open the APP and try to change the color of the light bulb in the bedroom. After a moment of freshness, it will become a display. Therefore, smart home products need to undergo a transition from cool to practical.

With the increase of smart home products, the problem that comes with it is the interconnection between devices. So Apple launched the homekit smart home platform, and Xiaomi and the United States cooperated to build a smart home ecosystem, trying to implement the device with the smart phone as the control center. The connection between the two thus occupies the entrance to the smart home. However, this "planning camp" team approach, although built a platform, in fact, other mobile phone companies and home appliance companies are excluded, such a platform can not get rid of the "empire mode", it is difficult to say that it is truly open.

Previously, smart routers had shouldered the burden of smart home entrance, but the development was not satisfactory. Today, smartphones are also highly anticipated by mobile phone manufacturers. In this regard, the author believes that the entry of mobile phones as the only smart home may be just a wishful thinking of mobile phone companies. Because the ubiquitous sensor and the Internet of Things are the direction of smart home evolution, more work on mobile phones should collect all kinds of data and pass it to the smart home platform for each device to "learn", so the mobile phone will become a smart home. Part, but will play more roles as a participant than a controller.

In any case, the key to the popularity of smart homes is to introduce products that meet the actual needs of consumers based on deep insights. In addition, a variety of brands coexist in the smart home market, products are more dispersed, it is difficult to have a single product to support a complete smart home experience, so the industry chain needs to join hands, abandon the so-called "empire mentality", strengthen industrial cooperation, common Building an open and cooperative smart home platform and system will enable breakthroughs and accelerate the development of smart homes in China.

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