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The tragedy wakes up the domestic export shoe enterprises. To “go global†and expand the international market, it is necessary to present products with more scientific and technological content in order to gain a foothold in the market, increase and increase the gold content of the commodities in circulation, in order to lay a solid bridge for future trade. Will truly integrate into the ocean of global trade.
Recently, the first China Quality Forum on Industrial Product Quality was held in Beijing. It was learned that this forum officially launched the "China's Industrial Enterprises Global Quality Commitment Activity." Cornell Group and Delixi Group, as representatives of private enterprises in Wenzhou, joined forces with more than 150 companies across the country to launch the Global Quality Credit Commitment Initiative, joined the “Global Quality Credit Commitment Activityâ€, implemented total quality management, and actively adopted appropriate advanced quality. Standards, to provide global consumers with satisfactory products and services, and establish a good "Made in China" image. While Kangnai has always been the representative of private enterprises in Wenzhou, Kangnai has also taken the lead in improving the overall quality. It has become one of the earliest enterprises in the domestic leather shoe industry to implement brand strategy, and has won the first national quality award in the Chinese footwear industry. Winning on the road to success with quality and becoming a leader in the high-end manufacturing of Chinese leather shoes.
Undoubtedly, in today's resource-constrained and competitively-shifting quality, China's export shoe companies need to reshuffle their cards more. They should work harder than their business models, efficiency, and product quality, not just price wars and resource wars. . Those shoe-making companies with technological content and core competitiveness will come to the fore and will become more powerful and more competitive through integration.
Winning with Quality Becomes the Only Way for Exporting Shoes Enterprises
In recent years, the economy has been sluggish. Domestic shoe and clothing companies have taken "low prices" to attack the market. In the economic crisis, the low-cost strategy became the first choice for many export shoe and clothing businesses, and it was their ticket to enter the international market. As we all know, the low price of domestic labor and the quality of product quality have determined that the strategy of exporting shoe and apparel business opportunities using low prices of commodities has gained temporary advantages in the international market. However, the survival of the fittest is the natural law of the shoe-wear market, and it also determines that the shoes and apparel products in the international market must have high technical content and excellent quality. In the future, it is expected that products with low prices will continue to face narrower and narrower roads. Some export shoe clothing merchants rely on "low-priced" products to earn a barrel of gold. However, the "early battle victory" is only a development process of the primary market, with the upgrading of the domestic shoe and shoes industry structure, "low-cost" strategy is no longer the advantage and edge of export shoe enterprises, "trade friction" incidents occur frequently, Spain and the European Union are all racking their brains for this, first the Spanish shoe-burning incident, and then to the EU Trade Commission for all "Made in China" products, but also introduced one after another control policy. As everyone knows, it is because low prices have led to low quality that has led to the emergence of this series of tragedies.