In 2012, Su Zengfu, who is already 71 years old, came back from the lake with his new work, a stainless steel faucet. In fact, after finally choosing to hand over the controlling stake in Supor Co., Ltd. in 2006, Su Zengfu has been searching for a new pillar industry for his Kingdom of Supor. As an entrepreneurial predecessor, choosing bathroom hardware as an entrepreneurial project undoubtedly sees the business opportunities and potential of the Chinese sanitary hardware market. In the process of China's integration into the global economic environment, economic power has risen rapidly and China has become one of the most dynamic economic regions in the world. China's economic infrastructure has been extensively constructed and improved, and its industrial development has gradually matured. It has the obvious advantage of lower labor costs. China's bathroom hardware has taken full advantage of this advantage and gradually became the world's largest manufacturer of sanitary hardware.

The enhancement of the sanitary hardware and the central position of the hardware is first of all reflected in the overall increase in the export of hardware products in recent years. The growth rate of the export of major hardware products is higher than the growth rate of output, higher than the growth rate of sales in the domestic market; the major hardware and electrical products are in full bloom, not only the traditional export of major products such as electric tools, hand tools, and architectural hardware products. It is very high, and the export growth rate of kitchen electric products and sanitary ware products with a relatively small export share in 2004 was also very significant. The huge market and central position attraction will further attract the transfer of manufacturing centers of hardware multinational companies to China.

Export growth is facing transformation challenges China's hardware industry exports in the past, maintaining an average annual growth rate of about 8% in the past year, 2012 statistics show that hardware exports exceeded US$ 5 billion for the first time, ranking third in light industry exports, is expected in the next few years, The bathroom hardware will achieve a steady and rapid growth at a rate of 10%, among which the sanitary ware mold category has achieved a growth rate of 15% to 20% per year. China has gradually become a world-leading exporter of hardware production and processing integration. Into one of the world's largest hardware production.

At present, at least 70% of China's hardware industry is private enterprises, which is the main force for the development of the hardware industry. China has gradually become a major metal processing country and exporter in the world, and it has become one of the world's major hardware manufacturers with a vast market and consumer potential. It is reported that China's plumbing sanitary products have already ranked first in the world in terms of production and sales, and they are the largest producer, exporter and consumer of sanitary ware in the world. The rapid development in the past is entirely a method of pursuing quantity and speed. With the adjustment of the domestic economic structure, the increase of various costs, and the crisis of the international market economy, the export situation will not be optimistic. Many sanitary hardware export companies Will face a decline in profits, transformation and upgrading of the export model.

Jin Lixin, deputy secretary-general of the China Hardware Association, said in a recent talk about the export of hardware products: “At present, export-oriented companies have encountered the most difficulties. This is mainly due to changes in exchange rates, market demand, and lower export tax rebates. The reduction of export tax rebate rate has a great impact on the export of enterprises, taking the hardware lock industry as an example.Some exporting companies have very difficult sales, and orders at the Canton Fair have been significantly reduced in the past year.At the same time, some companies have neglected to establish brand marketing channels in the domestic market due to their long-term neglect. Therefore, more efforts must be made to find a breakthrough in the domestic market in the short term."

"If it is seven or eight years ago, at the import and export trade show, overseas customers generally have an interest in displaying new products and can place orders on the spot. Before the financial crisis in 2008, Alibaba, Global Sources Network and other network channels were continuously sent. Customers can only exchange mails and telephones to complete transactions, and now they can't taste the taste of the past, and feel that the export situation is getting more and more severe. The traditional foreign trade model faces the decline in the quality of customer inquiries and makes it difficult to trade. As before, very few customers can place orders on the spot, and customers always shop around, consider repeatedly, and even make the show become a bargaining place.” said Wang Yanlei, manager of the international marketing department of Eckmorelai sanitary ware.

The industrial regional model has matured and talked about the distribution of production areas of the Chinese sanitary ware industry. The vast majority of people have pushed forward the three regions of Zhejiang, Fujian, and Guangdong. After decades of operation, the kitchen and toilet industries in Anhui, Zhejiang, and Guangdong have become more and more mature and have become the main producing areas of China's sanitary ware industry. The main production areas in Guangdong are taps, valves, water tank accessories, sanitary ware, bathroom cabinets, leisure baths, and ceramic sanitary ware. Guangdong producing areas are currently the provinces with the most complete domestic industrial chain, the largest number of companies, and the largest number of well-known brands.

It is reported that there are nearly 500 companies engaged in the production of plumbing and sanitary ware in Shuikou Town, Kaiping, with more than 30,000 employees. The domestic market share of the products is more than 40%, and the export value is growing at a rate of 20% every year. In Shuikou Town, there are more than 10 plumbing and sanitary ware companies with an annual output value exceeding 100 million yuan, 30 companies with fixed assets exceeding 10 million yuan, and 10 products with total exports, and more than 20 that have passed international ISO certification. There are more than 300 patent-licensed products. Shuikou plumbing sanitary ware industry now has nearly 4,000 professionals, the entire industry has adopted the world's most advanced production equipment.

Chaozhou mainly produces ceramic sanitary wares. There are more than 800 ceramic sanitary ware manufacturers, whose production accounts for half of the country's total, and the amount of exports is large. It has also become an OEM OEM distribution center for many domestic brands. It is currently the country's most dynamic and most potential production base. Caitang Town in Chaoan County is mainly made of stainless steel towel racks, tissue boxes, stainless steel vessels, and sinks. The scale of industrial agglomeration is at least 500, and the scale of enterprises is relatively small.

Foshan mainly produces bathroom furniture, faucets, hardware accessories and stainless steel sinks, shower rooms, ceramic sanitary ware and so on. It is conservative to estimate that there are no less than 3,000 manufacturing enterprises in Foshan. Heshan Hardware & Sanitary Ware Industry has become the characteristic industry of the town. There are more than 300 hardware and sanitary companies in the A and B districts of Dongxi Development Zone, Shanshan Town, with a total investment of 1 billion yuan and an annual production value of 1.4 billion yuan.

At present, the output value of Fujian Wei Chu has leapt to the top in the country. According to statistics, in 2011, among the top 30 exporters of sanitary ware and sanitary wares, Haixi Warehousing Co., Ltd., which is dominated by Fujian, occupied 20 seats. During the "11th Five-Year Plan" period, Fujian's kitchen and toilet industry centered on southern Fujian maintained an average annual growth rate of over 30%.

At present, Fujian plumbing sanitary ware has occupied 70% of the market share in the country, 31 enterprises above designated size, more than 3,000 kinds of products, more than 20,000 kinds of specifications, equipment manufacturing, parts production, finished product assembly, sales market, logistics, intermediary, training And other supporting industries are basically perfect, stimulating the development of more than 100,000 upstream and downstream enterprises in the country.

The Nanan plumbing hardware and sanitary ware centered on Lun Cangzhen and Yingdu Town of Nan'an City in Fujian Province is famous for its Xiamen-based chef kitchen industry with Xiamen Luda and gold cabinets as its core. Nanan has become the leading brand gathering place for China's plumbing industry. It has sold hundreds of thousands of building plumbing products throughout the country and created a miracle that “no Nanan people, the country’s faucets will all stop watering”.

In particular, the kitchen and toilet industry in Fujian Province, centered on Nan'an, has an output value of over 25 billion yuan, an increase of 25% year-on-year in 2012, and the total output value ranks first in the country. Among them, Zhongyu, Huihuang, Jiumu, Luda and other leading companies rose against the trend, with an output value of over 30%. Nearly 400,000 Nanan plumbing and bathroom sales personnel are located throughout the country. They not only sell products produced in Fujian, but also control sales of products in other parts of the country. The total annual sales are nearly 400 billion yuan. The well-developed sales network is the unique weapon for the domestic kitchen and toilet industry in Fujian Province.

At present, Zhejiang sanitary ware industry has formed Hangzhou leisure bathing base, Jiaxing Pinghu bathing base, Wenzhou plumbing equipment production base, Taizhou plumbing sanitary base, Ningbo plumbing equipment and sanitary fittings production base, Shaoxing, Jinhua, Zhoushan and Huzhou industrial bases. Characteristic economic development section.

Wangdian Town, Jiaxing is famous for the production of Yuba. Wangdian Town, Xiuzhou District, Jiaxing, China and even the whole world, the peaceful bath products in this town account for 70% of the domestic market and 50% of the global market. The annual sales of Yuba products exceed 20 million units. , Sales revenue of nearly 2 billion yuan.

In recent years, plumbing sanitary ware industry has developed rapidly in Yuhuan, Luqiao and other places, with an output value of RMB 24 billion, accounting for 16.5% of the total industrial output value. At present, the Taiwan production base of the world's plumbing valve pump industry is shifting to Taizhou, with Yuhuan being the most concentrated. Yuhuan is the largest production and export base for low and medium pressure copper valves in China.

Future bathroom hardware is still full of potential At present, China's first and second line of bathroom hardware brands, the domestic market channel network is basically saturated. With the rapid growth of the sanitary ware market in the country, the number of new distributors involved in the sanitary hardware industry has rapidly increased, and the rapid growth of the industry has created new brands with huge market space.

At this stage, except for the first and second tier cities, the rapid growth of the sanitary ware market in emerging third-tier cities has brought tremendous opportunities for the rapid rise of emerging brands. Hengjie, Zhongyu and a series of national famous sanitary ware brands have rapidly grown from early sharp brands to first-tier big brands, further increasing the confidence of sellers in selecting cutting-edge brands.

The rapid rise of China's cutting-edge brand, except for a few brands relying on a strong financial strength to open up the market, most brands can only take a step-by-step development strategy, from the key regional market gradually to the national market expansion, from a strong regional brand to a national reputation Brand. For developers, the model room is a real estate face, the good and bad of the model house directly affect the sales of commercial housing.

For bathroom hardware companies, the influence of the model market on the formation of regional brands is closely related. If a regional brand wants to step out of the region and enter the national market, it must not blindly advance but it must be selectively promoted, especially in the form of a model market, with strategic, purposeful, and step-by-step progress.

This will greatly benefit the regional brand's national market expansion, allowing regional brands to move from the region to the national market step by step, and grow into a national brand. The creation of markets in key regions is a key factor in the brand influence of emerging brands and well-known brands in the market game.

In Chaozhou, where small and medium-sized bathroom hardware brands are relatively concentrated, some small and medium-sized brands have achieved sales of over 10 million yuan in a single regional market through the establishment of a model market. They have outperformed domestic first-tier brands in the area of ​​sales volume and brand influence, and gradually It has become a cutting-edge sanitary hardware brand with certain potential.

At present, a large number of bathroom hardware companies across the country have passed the transformation and upgrading, adding to the domestic brand bathroom hardware market competition. Thanks to the rapid sales in the property market in recent years, the market demand for sanitary hardware is strong, and the pressure on enterprise transformation and market development is relatively small. The emerging brands of sanitary hardware have emerged in a concentrated manner and have intensified market expansion.

In recent years, with the rapid development of China's property market, it has brought huge business opportunities to domestic sanitary hardware companies, and it has also opened the prelude to brand wars in the domestic sanitary hardware market. Strong export-oriented bathroom hardware companies, a large number of small and medium-sized bathroom hardware companies, including the original bathroom bathroom hardware brands relying on the domestic market, have all accelerated the domestic brand bathroom hardware market development plans, great privilege, compete in the Central Plains The momentum.

In the fierce battle of the C brand market, the first-line brands have strong strength and strong stamina, and a large number of emerging brands with huge potential for growth have rapidly emerged. This poses a huge challenge to the current pattern of brand names in China's sanitary hardware industry. However, new brands can only avoid feathers if they care for them. After the glory of the glorious, to avoid the brand short-lived situation.