The capital operation became a major event for major ceramic companies in mid-2010. Listings, acquisitions, and other actions occurred frequently in 2010. Some companies also passed the “market addiction” in mid-2010, and some companies were strong in 2010. Strong alliance to jointly develop the market. Ceramics production areas all hope that through the capital operation, their ceramic enterprises can quickly become larger and stronger. This shows that after the stage of product management and brand management, the ceramic industry began to show signs of capital operation.

This paper will sort out the capital operation of the ceramic producing areas in 2010, and summarizes the achievements made by the major producing areas in capital operation.

1. Nanan: Strive to achieve a listed company

Capital operation has become the quickest way for Nanan Sanitary Ware Enterprise to expand its business scale and enhance its brand appeal. Therefore, in the middle of 2010, the Nan'an Production Area represented by Zhongyu, Brilliant, Shenluda, Jiumu and other brands, all of which were listed on the market* *s plan. On March 30th, 2010, Zhongyu Sanitary had walked in front of other major sanitary ware companies and successfully listed on the main board of the Frankfurt Stock Exchange in Germany. It has also become the first sanitary ware company listed successfully in Europe and became a local company in Nanan. The first company listed on the domestic and foreign capital markets. It is understood that the initial public offering of Zhongyu Sanitary was issued at a price of 13 euros per share, raising a total of 105 million euros (approximately 960 million yuan). This is the first time that Chinese companies have listed on the Main Board of the Frankfurt Stock Exchange in Germany. One of the most raised funds. When talking about post-listing corporate development methods, Zhongyu Sanitary Chairman Cai Jilin said: “The funds raised by Zhongyu will be mainly used to strengthen brand and channel construction, expand production scale, and strengthen product innovation.”

Comments: In recent years, the Nanan plumbing sanitary production area has developed rapidly. The sanitary ware companies represented by Nanyu Sanitary Ware, Brilliant Plumbing, Shenluda Sanitary Ware and Jiumu Sanitary Ware Co., Ltd. have occupied a considerable proportion of the current Chinese market and have become At present, China's sanitary industry base is the fastest growing industrial base with the greatest potential for growth. The successful listing of Zhongyu Sanitary is inseparable from the strong support of the Nanan government. According to reports, the Nan'an government started its incentive mechanism five years ago to set up brand product awards, encourage brand enterprises to build headquarters buildings in designated districts in the urban areas, encourage enterprises to establish independent intellectual property rights, and encourage companies to carry out OEM processing with top international brands. And authorized production, advocated the combination of corporate brand and Nanan Plumbing's regional brand. Today, the success of the Nan'an plumbing and sanitary ware has contributed to the government’s hard work.

2. Jinjiang: Set off a wave of listing

China Ceramics (its main business in China is Jinjiang Hengda Ceramics Co., Ltd.) successfully landed on Nasdaq and became the first ceramic company successfully listed in Jinjiang, and was the second company to enter the sector after Xi Delong. Jinjiang enterprise. The successful listing of Chinese ceramics has created an upsurge in the listing of Jinjiang ceramics production areas. Many local companies hope to rapidly expand themselves and improve their competitiveness through the capital market. According to relevant person in charge of the Jinjiang government, at present, Jinjiang ceramics industry has emerged a number of powerful leading enterprises, among them there is no shortage of companies that have been listed on the reserve list by Jinjiang city government. After Hengda, there will be a number of ceramic companies in the capital market in 2011, the destination is likely to be selected on the Korean Stock Exchange. Jinjiang is a well-known “brand capital.” Listed companies get together. As of now, Jinjiang has successfully cultivated 27 listed companies, collectively raising nearly 20 billion yuan through capital market IPOs. The total market value of the securities market is equivalent to more than 1,000. 100 million yuan. At the beginning, on October 30, 2009, Xidun (China) Co., Ltd., a sports and leisure enterprise headquartered in Jinjiang Chenye, was the first local company to achieve NASDAQ listing in the United States.

Comments: The Hengda ceramics is listed on the Nasdaq Capital Market from the OTCBB (American Offsite Over-the-Counter Trading System) to the capital market. Financial experts believe that this is a good way for a private company to go public. It is reported that OTCBB has the characteristics of a true GEM compared to numerous GEMs: fragmented, small-scale, simple listing procedures and lower costs. For various reasons, it is extremely difficult for domestic companies, especially private enterprises, to go public in China. On the other hand, OTCBB has low market entry threshold. In recent years, some domestic private enterprises have chosen US Shell, which is listed on OTCBB, to be listed on OTCBB as a reverse merger.

3. Foshan: specializing in mergers and acquisitions

The acquisition of a joint venture has almost become the monologue of the production areas in Guangdong in 2010, and most of the mergers and acquisitions in 2010 occurred in the Guangdong production area. Two of the acquisitions and joint ventures were enough to subvert the development trend of the entire Guangdong ceramics industry: First, Kodak purchased Changlitai Electric Co., Ltd. to allow Kodak to enjoy a more stable position as the world’s second-largest producer of ceramic machinery, and to give the world’s ceramics Giant Sackmi brought great pressure; secondly, the acquisition of Eagle led to the successful rebirth of Eagle. According to statistics, after the acquisition and reorganization, from January to June 2010, Eagle lost 20 million yuan from the past to profit. More than 10 million.

Comments: The joint-venture acquisition enabled the Guangdong production areas to receive effective integration of resources in 2010, allowing some "old" ceramic brands to regain their new life, and let some mature brands achieve jump development. This highlights the strong shaping capabilities of ceramics brands in the Guangdong region.

Hipster Quotes

M & A can use the advantages of the original company to avoid repeated investment. - General Manager of Eagle Bathroom Li Dingguo

Enhance local brands through foreign capital and technology. —— Chen Xiongye, Chairman of Xinghui Ceramic Group

Acquisitions can quickly enable the original company to acquire production capacity and sales channels. ——Lee Yuerong, Managing Director of Leroy Ceramics Group