There is no room for brand protection in the high-end cabinet hardware market. There are even many consumers who do not know that there is a complete set of cabinet hardware. This type of product is not worthy of the hundreds of millions of houses and their own modern home furnishings. Even more inconsistent, the current circulation of cabinet hardware products in the market, single style, old style, rough work, there is a large market space in the cabinet hardware market above mid-range.

The product line is not enough to support professional store operations, and often the stores are turned into grocery stores and become a combination of several manufacturers. Products are of mixed quality. The consequence of this is that they cannot give consumers a good after-sales service and stable quality assurance. There is no brand Loyalty: Almost all existing hardware on the market can only specialize in products of a certain type or a certain material. The product line is far from enough to support the operation of a professional store, especially the mid-to-high-end franchised stores. Not strong, due to complex sources, the ability to resist risks is also very low.

There is no professional channel for cabinet hardware. In the cabinet hardware market, consumers cannot find such a professional sales channel. People with spending power do not know where to go to buy a favorite product. There are dozens of home textile shops in a city. , But even a cabinet hardware store is not, the economic development to today, any commodity can be purchased in the store, small comb, large, specialized stores because it saves consumers shopping time, given Consumers have become popular all over the world with great confidence and enjoyable shopping experience. This is a huge market space.

The industry is in a stage of development. Many hardware factories just blindly sell products, fight prices, have no systematic marketing plans, lack regional market protection, and do not have a stable price system. Money is a mother, and often a city sells well. The other peers flocked to purchase goods. The original exclusive best-selling products were everywhere. The selling price quickly dragged down. The dealers were struggling. The hard-working business was easily followed and exceeded by the peers, and they were never able to occupy larger ones. The market share, because of the lack of production capacity of distributors, one of his important profit guarantees is regional protection and obtaining monopoly profits. The domestic cabinet hardware industry is in the stage of development and the overall production scale is large. However, due to technical limitations, homogeneity is very serious and the brand concept is also seriously lacking.

In a traditional and emerging market, according to the general industry, the market share of leading brands reached more than 20%, indicating that the market has entered a mature stage. However, the cabinet hardware that is closely linked with each of us is still on the market so far. A relatively well-known leading brand has not yet appeared. The cabinet hardware tradition is said to have been used by mankind for thousands of years, but it is a new industry relative to this brand era. The 21st century is a century of brand consumption. Consumers are increasingly inclined to choose a brand, especially a trustworthy brand, when they purchase any product. Choosing a brand means choosing health, safety, ease, and decentness. Economic development to such a height today, the brand cabinet market has been explosive. Its potential is astonishing.