Meimei Guo also appeared as the "General Manager of the Chinese Red Cross Society". As a result, a turmoil that originated from the onlookers on the Internet pushed the Red Cross Society with a history of more than 100 years to an unprecedented crisis of confidence with the speed and momentum beyond everyone’s imagination. Living in luxury villas, 拎 Hermes bag, opened Maserati, similar online show off and cause network saliva is not uncommon.

** The wind has now become extremely distrustful of the Red Cross Society of China. According to the hardware, “Guo Mei Mei” is just a tipping point. It is rooted in people’s long-standing distrust and even dissatisfaction, and the public’s good intentions “can't afford injuries”. Reputation is an indispensable guarantee for business contacts between people. It is not only a charitable association like the Red Cross that needs credibility. For the hardware industry, credibility is also a must, but in recent days, various The "recall door" and "plasticizing agent" incidents frequently caused people to worry about whether the hardware industry has also fallen into a crisis of trust. If they are caught in a crisis of confidence, then what businesses should do is good.

Establish a good brand and trademark image: Brand represents advanced technology, good reputation and perfect market management system, the market needs brand-name products, consumers also look for brand-name products, trademarks are also the image and characteristics of the company, it has in the market With great influence, all companies should expand and enhance the company's reputation in a solid and steady manner and establish a good brand image, which will inevitably accelerate the pace of development of the company. At the same time, the brand image is also very fragile, so after the corporate image is established, we must work harder to maintain this image.

To maintain interaction with customers: New communication channels play an important role in the company's product areas. They can use mobile applications, social networking, and positioning marketing to communicate with customers in real time, while improving the company’s customer coverage and effectiveness to promote two-way communication. . Allow satisfied customers to post comments online. Finally, once there is a problem, there must be an effective solution. Whether it is the Red Cross’s non-interpretation or the recent concealment of the CNOOC’s oil spill incident, it undoubtedly makes the issue that has been hotly debated further by the majority of online names. The denunciation has made the incident increasingly intensified. From this it can be seen how important it is to have a good solution to deal with corporate credit issues.