Hangzhou Haikang Digital Technology Co., Ltd. (hereinafter referred to as Haikang) has reduced the price of 4-way DVR from less than 700 yuan to less than 300 yuan; the price of similar DVRs of Zhejiang Dahua Technology Co., Ltd. (hereinafter abbreviated as: Dahua) Also decreased by 40%...

It is understood that in this price war, the long-term occupation of DVR big-and-middle players in the high-end monitoring storage market aims at the “low-end market,” and the price has also dropped to “knock-off prices”. The attack of big crocodile, low-end market product suppliers how to deal with?

In survey interviews, security companies suffering from price warfare have said that this is tantamount to using blood and tears to buy a well-known truth: the price war, a war without a winner.

Faced with this price war, DVR second- and third-tier brand companies appear to be calm and calm. They are facing the adverse effects of price warfare on their own development and are brave enough to face up to a vast new world to open up their own new markets. Zhongshan Libao Technology Co., Ltd. (hereinafter referred to as: Zhongshan Libao) and Shanghai Weiqian Video Technology Co., Ltd. (hereinafter referred to as: Weiqian Digital) and other companies have chosen to go their own ways and evade the leading companies like Haikang and Dahua. Rush to open up a new world in the areas that they have identified.

Phenomenon article "big brother" snatched the low-end market triggered DVR price war data show that Haikang, Dahua and Hanbang Gaoke DVR giants have occupied more than 70% of this area's share. However, the sudden price war at the beginning of May once again broke the tranquility of the DVR market.

The industry believes that this DVR price war is quite meaningful in the scramble competition. Leading companies such as Haikang and Dahua intend to gain market share in low-end products and expand their market territory once again. The Spring and Autumn and Warring States struggled for hegemony and was tagged by the historian as the "unrighteous battle." The DVR price war will be classified as "a war without winners" regardless of the final result.

Dahua started the price war, the first shot?

DVR price war who put the first shot? Regarding this, as of the closing date of the report, neither Haikang nor Dahua asked for a clear response to the reporter’s interview. However, according to sources in the industry, the DVR price war was first started by Dahua.

“Dahua started the DVR price war purely for its own benefit.” According to industry insiders, at the beginning of May this year, Dahua significantly reduced the CIF format 4-way DVR price by 40%. Subsequently, Haikang in the same place in Hangzhou also joined the "battle." Immediately afterwards, Hanbang Hi-Tech Co., Ltd. in Beijing also quickly followed suit and lowered the price. Some Guangdong DVR manufacturers have also been forced to lower their prices. A "Derby War" among Hangzhou DVR companies has evolved into a nationwide DVR price war.

Recently, the reporter called Dahua and Haikang several times and tried to learn more about the DVR price war originating in Hangzhou through an interview. However, as of the end of the press release, interview appointment telephones and the outlines of interviews sent out have not been answered. Dahua and Haikang remain "very vigilant" on whether or not to announce this price war to the media.

Dahua's attitude towards the media is very secretive. The reporter successively called the relevant person in charge of the company, the front desk and the external relations department for more than ten times, and all failed to return. First of all, the reporter called Jianghua, the product manager of Dahua, and Jiang used to indicate that he was not responsible for the storage line product. Under his referral, the reporter then contacted the manager responsible for the company's storage products. He also introduced the reporter to Zhang Quan, the director of storage products. Zhang Quan said that he could introduce the relevant circumstances, but he must obtain permission from the company’s foreign relations department. Afterwards, the reporter repeatedly called the company's front desk to transfer to the External Relations Department, but the person in charge of the external relations department just left a phone call with the reporter and said that whether or not the company accepts an interview with the reporter will give a reply. However, as of press time, the reporter has not received the other party. Any news.

Liu Baolin, responsible person for Haikang’s external propaganda work, learned that after reporters went to the power station, they asked reporters to send out interview outlines. The reporter contacted Liu Baolin after completing the outline and hoped that the other party would reply in a timely manner. Before the end of the day, Liu Baolin called the reporter that the interview outline was not received and asked for reissuance. The reporter once again sent an interview outline to the other party, but as of press time, the reporter did not receive a reply from Liu Baolin.

The current status of Haikang 4-way DVR price bottoming Haikang and Dahua off the round of DVR price reduction is quite awesome. According to industry sources, the prices of DVRs by Haikang are almost equal to those of unnamed products and even the prices of cottage products.

Yang Yang, director of Weiqian Digital Market, paid close attention to the frenzy of price reductions of Dahua and Haikang DVRs. According to reports, the current video surveillance storage market consists of two parts, accounting for the market-leading traditional DVR (including CIF program and D1 program) and gradually known and accepted by the market high-definition digital hard disk recorders NVR and HVR. Dahua has set off a major battle for DVR price wars in the CIF program product area.

According to reports, the DVR price war is mainly concentrated on the price drop of the 4-way DVR. Haikang's price of this type of product dropped from around 700 yuan before the price reduction to around 280 yuan. In addition, the prices of 8-channel and 16-channel DVRs also dropped sharply. The current prices were around 600 and 800 respectively, and the prices dropped by 500-600 yuan. Yang Yang revealed that the price has been approaching similar products and cottage products.

Kunming Anying Technology Co., Ltd. (hereinafter abbreviated as Anying Technology) is a Yunnan agent of Haikang. The company currently has a large number of Haikang embedded DVRs in stock. In order to find a market for this batch of stocks, Liu Lin, general manager of the company, is busy doing network marketing. The sales information released by the company shows that the price of the Haikang 7804H-SE (4-channel video-audio-free) DVR is only 390 yuan, the price of the 7808H-SE (8-channel video without audio) is 750 yuan, and the 7816H-SE (16-channel video has no audio) Only sell 1150 yuan. The price of the corresponding sales of the company's Junming-based embedded DVR is higher by 200-300 yuan.

"Haikang 7804H-SE this machine is less 485 support and alarm support, only with the basic functions of on-site, video and playback." Liu Lin said that the price of Haikang DVR are in some areas there is a short board, with activities Price promotion is for clearance, with a certain amount of forced meaning.