Like the spring breeze, innovation is booming in Beijing's furniture industry, which embodies the strength of the Chengdu furniture brand . According to the information from the Fourth Session of the Fourth Member Congress of the Beijing Furniture Industry Association held on January 10, 21 furniture companies in Beijing have been awarded the title of "Beijing Famous Trademark" and 5 furniture companies including Qu Mei and Guo Lin Become an innovative enterprise. The pattern dominated by furniture brands such as Guangdong and Sichuan is being broken, and a strong "Beijing force" is emerging in the Chinese furniture industry.

21 companies in Beijing won famous trademarks

Obtaining the title of "Beijing Famous Trademark" means that the brand is strong and its influence is deeply rooted in the hearts of the people. For the furniture industry with less attention, the title of "Beijing Famous Trademark" also shows that its social recognition is increasing. The information from the Fourth Member Congress of the 7th Beijing Furniture Industry Association held on January 10th undoubtedly raised the furniture industry's eyebrows: 21 enterprises in Beijing have won the title of "Beijing Famous Trademark" , Boloni, Jimei, Top 100 and other famous brands in the furniture industry.

Winning this award is not an easy task. Enterprises need to go through comprehensive considerations of the Beijing Municipal Administration for Industry and Commerce and industry associations on their annual output, sales, profit, and market share. 21 furniture brands collectively become the darling of people's attention, which is inseparable from its continuous shaping of the brand image. Take Boloni as an example, it has always regarded the brand influence as a development tool, and even the CEO has personally done it himself. At the home fair on August 24 last year, Cai Ming, CEO of the Bologna Group, wearing a suit and holding peppers on the stage to promote new products has become a classic in the industry. For the purpose of product promotion, the CEO came forward and carefully planned. Confidence is evident. Jimei Home Furnishing launched a brand upgrade battle around services. In the early morning of October 28th, when 100 home consumption instructors outside the flagship store of Jimei Home Furnishing's Dahongmen brand lined up and smiled at consumers, it showed the confidence of an enterprise to enhance the brand appeal through services. Strong furniture "uses its power" to use its brand value to open home furnishing stores in remote suburbs such as Shunyi and expand its brand communication power.

When it comes to furniture, people always think of the fashion of Guangdong furniture and the cheapness of Sichuan furniture. Beijing furniture has no place at all. Today, many furniture companies have become well-known trademarks in Beijing, which means that the Beijing Furniture Corps has begun to break the pattern of domination of furniture brands such as Guangdong and Sichuan, forming a "Beijing Force" that cannot be underestimated.

Brand innovation becomes the driving force of the enterprise

The start of the brand is inseparable from the company's continuous innovation. At the conference on the same day, the Beijing Furniture Industry Association were Qumei Furniture Group Co., Ltd., Beijing Liming Wenyi Furniture Co., Ltd., Beijing Guolin System Furniture Co., Ltd., Beijing Liri Office Supplies Co., Ltd., and Beijing Sunlap Five companies of Laboratory Equipment Co., Ltd. awarded the Innovation Enterprise Award to commend their innovation leadership.

In order to obtain an innovative enterprise, a rigorous examination and scoring are required. Throughout the entire process, a pilot project for certification of innovative enterprises in the city ’s furniture industry is conducted, strictly in accordance with the “Beijing Furniture Industry Association Innovative Enterprise Certification Evaluation Rules”, and finally selected by an expert committee. . It is reported that the awards submitted by the award-winning companies are perfect, and each comprehensive test score has reached a rare score of more than 900 points.

Yu Xiusu, vice chairman and secretary-general of the Furniture Industry Association, said that the selection of innovative enterprises is to guide the industry to take the road of independent innovation and development, enhance the transformation ability of scientific and technological achievements, research and development capabilities, so as to upgrade products and brands. It is understood that these innovative enterprises have made outstanding contributions in various aspects such as production and sales. For example, Qumei Furniture, which was awarded an innovative company, integrated innovation into the product management model, took the lead in entering the field of e-commerce, and achieved steady development. Zhao Ruihai, chairman of Qumei Group, said with confidence that the e-commerce business strives to double in 2013, driving the overall business performance to grow by 20%.

Association supports innovation

Cooperating with the innovative development of Beijing furniture enterprises, Beijing Furniture Industry Association will provide enterprise technology and capital support from product development to product production and sales.

In view of the difficulties in investment in science and technology of enterprises and the shortage of high-tech talents, the association led by Beijing Forestry University and jointly formed the "Beijing Furniture Industry-University-Research Alliance" to carry out scientific demonstrations on enterprise product design, process transformation and other projects. Technology talents. In terms of product production, the association will collaborate with intellectual property protection departments to strengthen intellectual property protection, resolutely put an end to product plagiarism, encourage independent innovation, and protect the interests of enterprises through fast-track rights protection. In terms of sales, the association will increase the construction of enterprise informatization to achieve resource sharing.

Encourage innovation and push brand building to the international stage. The Ministry of Commerce also actively guides companies to participate in cooperation. Among them, the "Detailed Rules for the Implementation of the Administrative Measures for the Capital Exploitation of the International Market of Small and Medium-sized Enterprises in Beijing" also provide financial support for projects such as overseas exhibitions launched by enterprises for brand expansion and active innovation. Chen Zhida, president of the Beijing Furniture Industry Association, said that in 2013, while innovating, Beijing furniture companies should also respond to the “humanistic Beijing, science and technology Beijing, and green Beijing” strategy and energy-saving emission reduction requirements deployed by the municipal government, relying on technology Innovation in means wins spring in rapid development.

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